Influencer Futures...WTF!?
Imagine the future of expertise...through a Tik-Tok video!

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Experts used to be experts. They had degrees and pedigrees and came with fancy alphabet soup of pre- and post-nominals to asset qualifications, to astound and to amaze. Some even earned those things. I grew up in that world and I still rely on it. But I wonder..with friends who have a zillion followers and dispense “influence” (admittedly innocuous influence) might ‘Influence’ become the new ‘Expertise’? And if so..like..now what??

Seriously. Now what the f**k?

Eh? A super compelling and provocative angle — and just the kind of slimey slippery cultural shift that Design Fiction can make visible through artifacts. Let's go rooting around into the fuzziness between authority, trust, charisma, and credibility, which are all very live questions right now, especially as we see expertise being redefined in real time on TikTok, YouTube, and AI-generated content platforms.

Another 90-minute immersive session, we’ll explore a world where traditional gatekeepers of knowledge—academics, institutions, credentialed professionals—have been displaced (or at least rivaled) by a new class of networked authorities: influencers, charismatic AI personalities, and branded “knowledgepreneurs.”

Expertise isn’t what it used to be. In a reality saturated with persuasive media, micro-celebrities, and frictionless information, credibility is increasingly a matter of style, reach, and vibe rather than formal credentials. In this General Seminar, we’ll explore what that means—by making artifacts from futures where this is simply the normal-ordinary-everyday.

🔑 Key Takeaways 🔑

New Models of Authority and Trust 👩🏽‍🏫
Get into how traditional expertise is being challenged and reshaped by influence, relatability, challenges to educational institutions and ‘platform dynamics’, and what this means.

Design Fiction and Cultural Legitimacy 🩺
Learn how to use Design Fiction to probe why certain people, voices, or formats feel authoritative in the first place—and how this may evolve as tech and media ecosystems continue to shift.

Strategic Insight into Emerging Knowledge Ecologies 🧗🏽‍♂️
Wonder aloud if expertise is becoming more decentralized, performative, and co-created, and consider how your organization might adapt in order to rethink education, public communication, talent models, or brand trust.

How Does It Work?

General Seminar offers an alternative to conventional one-way learning experiences like podcasts, TED Talks, or Masterclasses. This is a hands-on seminar where we are all actively engaged in collaborative sense-making by imagining into and creatively conjuring artifacts that represent the futures indicated by the topic. This is followed by sharing and discussions where you will be able to consider how today's emergent themes and cultural idioms may become tomorrow's normal-ordinary-everyday. The goal of General Seminar is to collectively imagine potential futures and derive actionable insights. This is a unique forum for creative stimulation and lateral thinking. General Seminar will invigorates your imagination, leveraging the remarkable efficacy of the imagination to turn ideas into tangible artifacts.

Run of Show

General Seminar is a 90-minute webinar-structured event designed to maximize engagement and insight. Conducted online (and live, in-person on special occasions!)

Participants receive a worksheet and access to the online edition of the Near Future Laboratory's Work Kit of Design Fiction

❥ Reception (5 minutes): Participants are welcomed and introduced to the topic.

❥ Design Fiction Breakout (25 minutes): Using the provided Worksheet, groups of 2-3 participants jump in the Near Future Laboratory's time machine and travel to the near future to engage in creative exploration, world building by 'finding' and imagining the kinds of artifacts one might stumble across in a possible near future world.

❥ Seminar (40 minutes): Facilitated group discussion to delve deeply into the topic.

❥ Wrap-Up (10 minutes): Summary and conclusions.

This immersive, collaborative format distinguishes General Seminar as a space for actionable creativity and innovative thought.

Live on Zoom
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