INCENTIVES

CARROT & STICK.

LOOT AND A TOKEN! (YAY!)

AIRDROP SOMETHING NEW (FOMO! 🤑)

I GOT RUGGED! ME’THINKS SOMETHING’S BROKEN..🤔

They make people go.

They make people do things. 

And, not do things.

It’s humans that run companies and governments (at least until the AIs take over anyway…)

So, incentives make humans make companies and governments do things.

Or, not do things.

But it’s also bigger than that…

Communities. DAOs. Collectives. Campaigns. 

Systems. Economies. Loyalty Programs. Games. 

They all utilize human incentives of one kind or another - carrot, stick, loot, utility, token.

All forcing mechanisms. Made by humans for humans.

Making it EASIER or HARDER for humans to do something. 

Human Centered Design = Makes things EASY

Adversarial Design = Makes things HARD

Both are Incentive Design.

SO - How will the rapidly accelerating nature and capabilities of INCENTIVES change the ways we interact with the future world, work, school, community activism, and so much more?

Perhaps it’s a useful framework to think about the difference between web2 and web3 as The Layers at Which Incentive Design Can Occur.

The web2 canvas is familiar now, and responsible for drastically changing how we interact with the world. (Amazon, Apple, Netflix et al)

Generalizing - these are largely services we pay for with a credit card, or services that are subsidized by charging advertisers a fee to put a message in front of us. 

Web2 is the design layer that sits atop this predesigned economic infrastructure — corporations, public markets, advertising. 

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What's different about web3 is the ability to make design changes at the economic layer.

Which includes this ripe opportunity to build into web3 an intentional INCENTIVE DESIGN layer, one that develops a better system for our future, one that has learned from the flaws and foibles of our past, recognizing our biases and worst impulses, and incentivizing the system for greatness...or at least something better than what got us here -- into all this trouble with the planet, and massive inequalities within nations and across the globe, and so on, and so forth. Ahem.  

Human Centered Design, meh. Planet Centered Design anyone?

Crypto Incentives:

• Airdrops (ENS airdrop, eg)

• Mining of various sorts (Helium hardware ‘Proof of Coverage’ gets you Helium tokens that obtain value in liquidity markets)

Macro Incentives:

What about global climate crisis, or national healthcare systems? Huh? What about them?

Micro Incentives:

What about hyper-local examples like traffic in LA, or membership programs or voting? Eh?
Future Mundane Incentives:

What about, you know — mail with USPS, or ordering a pizza delivery, or home recycling, or biking vs driving, or future UBI incentives? Ever think about this kinda stuff?

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